Market Analysis & Planning
Effective brand building depends on tapping into precise consumer concerns and tailoring the brand accordingly. We help hospitals build their brand in concert with corporate strategy. This means analyzing current brand identity and delivering a consistent brand message while anticipating market change.
Developing Effective Branding
Our analytic approach helps you recognize that your brand consists of more than an array of functional attributes. AHS looks at issues of value-particularly consumer benefit-and helps you determine the intangible cost of using the brand.
| Services | |
|---|---|
| Brand Identity/Positioning Strategy | Explicate current market position and develop strategy for re-positioning with a new brand identity. |
| Marketing Plan Development | Research and develop business/marketing plans for organizations, products, and services. Build pricing and positioning strategies, promotional plans, and evaluation methods. |
"During the summer of 2000, Jan Jennings was the Acting CEO of St. Tammany Parish Hospital. Simultaneously, he managed the search that led to my recruitment to the permanent position. Jan gained the confidence of both the Board of Directors and the Medical Staff. He was extremely helpful to me in negotiating my first CEO engagement and is still a friend of St. Tammany Parish Hospital. We know we can call him at any time for advice, counsel, or assistance. It is not often that you develop a lifelong friendship with your consultant!"
Patti M. Ellish, R.N., MHA
President and CEO
St. Tammany Parish Hospital
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